IDEAL
Ideal is a cosmetics store operating in Azerbaijan. For long years, as a result of the great interest of the Azeri people in beauty and personal care, it has gained a strong place in the sector. However, due to the crisis caused by economic devaluation after 2015, as the public is becoming more unhappy day by day, Ideal’s sales have also started to decrease.
As a solution, we prepared a campaign providing the “personal care = happiness” relationship for this increasingly unhappy public. We created three women figures each has different styles, then we set an ad indicating that although their style is different, they can find everything they’re looking for in Ideal. The slogan of the campaign also had a meaning supporting the relationship between beauty and happiness: When you are beautiful, life is beautiful!
The campaign took place in many news of local media, and sales also showed a 70% increase, thus Ideal brand’s biggest campaign success in the last eight years was achieved.
